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Associate Professor Emily Plant Interviewed in Three-Part Freakonomics Podcast
Associate Professor in the College of Business, Emily Plant, was recently featured in a new three-part "Freakonomics" podcast series about the Thoroughbred racing and breeding industry. The producers reached out after reading her research on stallion performance and bloodstock markets, and Plant ended up serving as a major source for the project. In September, she traveled to Lexington, Kentucky, to film and record with the Freakonomics team on site at a Thoroughbred auction.
Plant's interviews appear throughout two of the three episodes, and she is listed as a featured source on both. The conversations focused on the economics of the horse industry, stud fees, yearling sales, how breeders make decisions, why the market has become so commercialized and what current trends mean for the sport’s future.
Plant says this podcast was a fun and surreal experience to see her academic work show up in a national podcast with a big audience. She is excited that this project helped highlight the type of applied, data-driven research we do here at UM.
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