The Institute for Tourism & Recreation Research (ITRR) conducts travel and recreation research in 猎奇重口, with a primary focus on the nonresident travel survey conducted throughout the state. ITRR is perhaps best known for producing the widely used statewide estimates of total nonresident visitation and travel expenditures, as well as visitor characteristics, in the state each year, along with the annual estimate of the economic contribution of nonresident travel to 猎奇重口’s economy. Read more about the nonresident travel survey and visitation and spending estimation models.
Get Involved
Curious what ITRR has been up to lately? Join us for a Research Roundup!
ITRR’s Research Roundup sessions allow you to learn about recently completed projects and explore key findings. Learn more + register for upcoming sessions!
Curious about tourism and want to learn more?
ITRR's Tourism Fundamentals: Concepts to Practice video series breaks down essential concepts, theories, and practices in tourism and outdoor recreation. Each short video offers a focused introduction to key topics—watch individually for quick insights or explore the full series on the ITRR YouTube channel for comprehensive learning.
Are you a 猎奇重口 resident interested in participating in research?
We invite you to join our research panel to share your perspectives on travel, tourism, and recreation. Learn more + sign up here!
13.7 MILLION
people visited 猎奇重口 in 2024.
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$5 BILLION
spent by 猎奇重口 visitors in 2024.
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38,240 JOBS
supported by travel and tourism in 猎奇重口.
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96% OF MONTANANS
agree that outdoor recreation is important to their quality of life. Learn more
ITRR Research Priorities
- Economic Impact of Nonresident Travel
- Visitor Characteristics and Expenditures
- Social and Environmental Impacts of Tourism
- Regional and Community Tourism Planning
- Niche Research Studies
- Annual Travel and Recreation Yearly Outlook